Marketing cannabis brands is a cumbersome challenge given the extensive constraints imposed on products that include THC.
With repeated federal and state legislation changes, legal pot, medical cannabis, and CBD have become more convenient. Consequently, customers are demanding more of it. A recent study of 2,000 people reported that 1,500 used CBD in the past three months. Other studies show that the majority of Americans back the federal legalization of marijuana. That means they want FDA-compliant CBD and medical cannabis content marketing.
One of the best is Wolfpac Cannabis, out of Denver Colorado. They are a growing force in the cannabis industry
The visuals they post are all on brand and aesthetically pleasant. Plus, they post frequently, which is a vital factor for successful social media marketing. They also excel in the strategic use of Instagram to highlight their story.
The cannabis industry has made tremendous strides in the last several years, and there are no signs of lagging.