The word “budtender” grew out of necessity. But is it still the right word for the profession?

But a sommelier is not a bartender. And there’s something more that drives the best and brightest budtenders in the industry. Anyone can serve up products on demand and fill orders like a robot. Some budtenders have a special dedication to understanding the cannabis plant and its chemistry and applications.

Those budtenders care about you — just because you’re a fellow human. They want you to rest easy because no one should live in pain. They want to show you the best quality products because they want your celebrations to make lifelong memories. They understand that every individual requires careful attention and consideration to find the most appropriate product and dosing.

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